Many of the advertisements I have seen lately are promoting "being you" and being different. This Audi advertisement follows that trend by placing a parking garage with all the same Lexus vehicles and then the Audi drives up to save the day. Its catchy and it goes with their branding theme of "different is beautiful."

Personalizing products...again...

So we talked about and looked at all the "my" ads that personalize a product by just associating it with a person. Here is another one for coke. I think that it is interesting that Coke would use this simple ad as mostly a viral method when it used to have very elaborate ad campaigns in the past...

Soap hops on the green band wagon...

It seems these days like every product has hopped onto the green bandwagon of conserving and reusing products. I found this product on a side ad on Facebook, it is a company that reuses old plastic pop bottles and turns them into soap dispensors. I think Facebook ads are taking over a very prominant viral market and letting people know about this product on Facebook is cheap and gets the word out quickly!

Penny Picker Upper!

CiCi's Pizza has launched a Guerilla marketing project where they are dropping one million pennies all over America, near various CiCi locations. These pennies are normal on one side and have a sticker on the other with special offers or cash prizes. This is encouraging customers to be penny picker uppers and to get the word out about Cici's which definately does not 'own' the pizza market. Genius!

Adidas goes viral

Adidas just launched a viral marketing campaign. They started a new website called the "Super 14 Jersey Swap" where they show five soccer players. You can click on any of the two players and they will swap shirts. Here is the link http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp After the website was launched viral video started on youtube of people "swaping jerseys" or shirts with one another. It is slowly becoming a only phenomenon!

Intangible Services

I used to work at the Salish Lodge and Spa and during the lesson on intangible services and how we can not see them I got to thinking, that is all that Salish has going for it is its "image." The Salish sits on top of the Snoqualmie Falls thus it already has an image of tranquility which is what a spa needs. I went on their website and saw these pictures, even though the service is portrayed at exceptional here I know that it is not. However the marketing is good as it features the natural beauty of the scenery that is extended to the services (ie the "river rock" massage as seen above). It is easy to see the theme of this hotel is water and an "escape from real life" as we would tell customers...too bad we can hear the freeway from the hotel!

After talking about bonding and how Cheerios are bonded with love for family togetherness I was watching "The Biggest Loser" and realized the contestants have fallen for the crunchy cereal. Here is a picture of the contestants and their loving Cheerios. I think this is a genius way to combine a food that is good for you to fat people (and normal people too). I think it is motivating for viewers to watch these people dieting and exercising and seeing what they eat so they can be motivated and do the same thing!