What is "G" anyway?

Today me and my roommates saw this commercial on TV and were wondering; what is G anyway? Its Gatorade but it got me thinking, why is Lil Wayne the voice of the commercial? He speaks about the traits in being an athlete, when he himself is not an athlete and probably does not even drink Gatorade. But it is his credibility that makes us want us, along with all the other star athletes in the commercial, how sad that we would buy it just because of that.
http://www.youtube.com/watch?v=cGKAVAAHdWc

Nesquik means home

Today I purchased Nesquik chocolate milk. While I was choosing my milk mixer I realized there were several other options; store branded products (such as IGA) and a brand I had never seen before. Even though these brands were cheaper and probably all taste the same I still went with the Nesquik because of its familiar label and lovable bunny mascot. I was buying my childhood. I was buying familiarity and comfort that comes with drinking a powdered chocolate out of that yellow jar that I have been doing all of my life.