Many of the advertisements I have seen lately are promoting "being you" and being different. This Audi advertisement follows that trend by placing a parking garage with all the same Lexus vehicles and then the Audi drives up to save the day. Its catchy and it goes with their branding theme of "different is beautiful."

Personalizing products...again...

So we talked about and looked at all the "my" ads that personalize a product by just associating it with a person. Here is another one for coke. I think that it is interesting that Coke would use this simple ad as mostly a viral method when it used to have very elaborate ad campaigns in the past...

Soap hops on the green band wagon...

It seems these days like every product has hopped onto the green bandwagon of conserving and reusing products. I found this product on a side ad on Facebook, it is a company that reuses old plastic pop bottles and turns them into soap dispensors. I think Facebook ads are taking over a very prominant viral market and letting people know about this product on Facebook is cheap and gets the word out quickly!

Penny Picker Upper!

CiCi's Pizza has launched a Guerilla marketing project where they are dropping one million pennies all over America, near various CiCi locations. These pennies are normal on one side and have a sticker on the other with special offers or cash prizes. This is encouraging customers to be penny picker uppers and to get the word out about Cici's which definately does not 'own' the pizza market. Genius!

Adidas goes viral

Adidas just launched a viral marketing campaign. They started a new website called the "Super 14 Jersey Swap" where they show five soccer players. You can click on any of the two players and they will swap shirts. Here is the link http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp After the website was launched viral video started on youtube of people "swaping jerseys" or shirts with one another. It is slowly becoming a only phenomenon!