Adidas goes viral

Adidas just launched a viral marketing campaign. They started a new website called the "Super 14 Jersey Swap" where they show five soccer players. You can click on any of the two players and they will swap shirts. Here is the link http://www.adidas.com/campaigns/campaigns_nz/content/popup/index.asp After the website was launched viral video started on youtube of people "swaping jerseys" or shirts with one another. It is slowly becoming a only phenomenon!