Tuesday, March 31, 2009

Intangible Services




I used to work at the Salish Lodge and Spa and during the lesson on intangible services and how we can not see them I got to thinking, that is all that Salish has going for it is its "image." The Salish sits on top of the Snoqualmie Falls thus it already has an image of tranquility which is what a spa needs. I went on their website and saw these pictures, even though the service is portrayed at exceptional here I know that it is not. However the marketing is good as it features the natural beauty of the scenery that is extended to the services (ie the "river rock" massage as seen above). It is easy to see the theme of this hotel is water and an "escape from real life" as we would tell customers...too bad we can hear the freeway from the hotel!

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