I saw the commercial for this mascara on tv today. Then while reading People magazine I saw another print advertisement for it. For some reason these two advertisements stood out to me and I remembered them. The commercial says "get the London look" which makes the mascara seem exotic. All of these advertisements feature Kate Moss a beautiful British model who is sort of cutting edge. I think all girls of the target audience 13-25 are looking to be exotic and original and how else to do that then have your lashes be from London.
Monday, March 2, 2009
Get the London Look
I saw the commercial for this mascara on tv today. Then while reading People magazine I saw another print advertisement for it. For some reason these two advertisements stood out to me and I remembered them. The commercial says "get the London look" which makes the mascara seem exotic. All of these advertisements feature Kate Moss a beautiful British model who is sort of cutting edge. I think all girls of the target audience 13-25 are looking to be exotic and original and how else to do that then have your lashes be from London.
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