KY lubricant has released a new set of commercials which feature a whole new target market. Instead of the usual target market of the 18-30 year old woman the are featuring middle aged couples who have lost the "spark" in their physical relationship. This new product says it will ignite that spark again and will leave even the most busy of parents with an enjoyable night. I feel like these commercials are comical but I don't know if they will actually work. I guess they are trying to sell youth to the 80s generation just as we spoke in class!Monday, March 2, 2009
Yours and Mine
KY lubricant has released a new set of commercials which feature a whole new target market. Instead of the usual target market of the 18-30 year old woman the are featuring middle aged couples who have lost the "spark" in their physical relationship. This new product says it will ignite that spark again and will leave even the most busy of parents with an enjoyable night. I feel like these commercials are comical but I don't know if they will actually work. I guess they are trying to sell youth to the 80s generation just as we spoke in class!
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